Saturday, August 27, 2011

Iconic Fabric Styles

This article provides a brief history of several iconic fabric houses and patterns including Missoni,Marimekko, Ikat and Suzani.

Missoni: Missoni is an Italian fashion house based in Varese, Italy that was founded by Ottavio and Rosita Missoni in 1953. They are famous for their use of a multitude of patterns such as stripes, geometrics, and abstract florals, in a rainbow of colors and the liberal use of many different fabrics such as wool, cotton, linen, rayon and silk.

Marimekko: Marimekko was founded in 1951 by Viljo and Armi Ratia. Unikko is perhaps the most famous and recognizable pattern from Marimekko, featuring a bold, colorful poppy design. The iconic print was designed in 1964 by pioneering Marimekko designer Maija Isola.

Thursday, August 11, 2011

The World of Victorinox

Victorinox has become world famous for making original Swiss Army knife. This company was established in the year 1884 by Karl Elsener as a small cutlery workshop. He was delivering the pocket knives to the Swiss Army and by this time, his chief business in cutlery started to boom. The name, Victorinox was derived from his mother's name, Victoria and the term "inox" which means stainless steel. This company turned out to be the top preference with the professionals worldwide providing more than 300 blade style options. This company has been in the business for more than 50 years. When they reached 50 years, R.H. Forschner from New York approached Victorinox and asked the company to become their only and exclusive supplier of cutlery. These two companies united hands in the year 1937 and from then on, Forschner turned out to be the biggest brand in the whole of US.

The products manufactured are identical along with quality and being multifunctional. They are known and acknowledged by people from various parts of the world. You can easily identify Victorinox products with the cross and shield logo present across their products. You can identify the pocket tools by the logo that is imprinted on the blades' shank. The product collection of this company is based on 125 years of manufacturing and trading the high quality brand products that are made in Switzerland.

Monday, July 25, 2011

The Outlook of Fashion Over the Years

What is Fashion

Fashion is style, image, glamour and good looks. The trends in style is fashion. It makes history with time. It brings about a change in the social norms and values. It is more like an epitome of human development influenced by various rich cultures and civilizations. The basic outline of the dress is the same. The designing styles have changed over the years. There is nothing stereotype in the making of dresses. A mixture of different cultures is seen in the designing of clothes.

The western world has seen a lot of changes with the unrest in the European countries, later the change was followed by the Asian countries also. In India, people were far from fashion conscious. Only people of higher strata of the society, like royals and celebrities could think of fashion. But now, that the transformation of the society is so dramatic and fast that fashion at large has not only changed the outlook of the society, but also changed and influenced the thinking and opinion of every individual.

Tuesday, July 12, 2011

Victorinox Clothing - Nothing But the Best

Victorinox is a company that is based in Canton of Schwyz, Switzerland. It acquired its rival Wenger in the year 2005 and from then on, this company has become the only supplier of multi-use knives to the Swiss army. The Swiss army knife is said to be the best product made by Victorinox. They initially shared a contract with Wenger. They negotiated among themselves and as a result of it; Victorinox had the right to promote their knives as the Original Swiss Army knife, while on the other hand Wenger claimed the title of Genuine Swiss Army knife. Then Victorinox took over Wenger, as mentioned before.

Victorinox has also manufactured other kitchen cutlery under Forschner brand name and also under their own name. They have manufactured household knives, kitchen utensils, cut resistant gloves, sharpening tools, forged chef's cutlery. They have also produced lots of wrist and pocket watches. They have licensed the name to TRG Group to manufacture branded travel gear and business accomplices. Victorinox is also selling fragrances for both men and women.